Hello! I'm Alexis
I am tactful and results driven Account Executive with a proven track record in managing complex sales cycles, proposing ERP Software, SaaS, FinTech, PropTech, InsurTech, MarTech and ConTech solutions that provide competitive analytics. While leveraging a dynamic background to strategically manage key partnerships from startup through maturity.
Alexis Friedman
Account Executive
770-823-5596
Email:
Address:
Atlanta, GA
I am in the business to inform you, not persuade you!
Phone:
EXPERIENCE
April 2023 - Current
CollectTech
V.P of Sales
■ Manage a national pipeline for a FinTech start-up, while mentoring and coaching a start-up with 3 account executives and refining go-to-market strategies targeting enterprise clients with $6B+ revenue and 20K+ employees.
■ Close enterprise deals by negotiating contracts, cultivating key relationships, and represented the company at conferences and trade shows to enhance brand viability business growth.
■ Launched market disruptive campaigns to elevate brand visibility, driving revenue growth by increasing unit count from 15K to over 1M units 7 months, while managing an existing book of business and focusing on client retention.
■ Implemented Challenger, SPIN, and MEDDIC methodologies and optimized HubSpot CRM workflows to establish data driven KPIs; driving client trainings, pipeline viability, forecast accuracy which fostered revenue growth, and resulted in a 30% increase in monthly prospect demos.
■ Orchestrated a major national marketing event at the 2023 NAA Conference, attracting over 2K attendees & significantly strengthened the brand's recognition in the industry; providing a return on investment.
February 2020 - Current
Berkshire Hathaway Home Services
Licensed Real Estate Agent
Covid Period
■ Created marketing plans for listings that included social media ads, photography, video tours and campaigns
■ Streamlined closing by ensuring signed contracts, money transfers and keys and deeds are turned over.
■ Creatively negotiated and closed $5.7M in sales through strategic, creative and quick thinking to offer each party solutions.
May 2018 - February 2020
Yardi Systems
Enterprise Account Executive
■ Cultivated relationships to sell ERP Software to Net New & Existing clients to C-level, VP, and IT executives for in the Florida, Mid-Atlantic, and Caribbean markets by leveraging strong listening, presentation and closing skills that provided clients with a ROI by reducing costs and mitigating risks.
■ Over achieved quota and was awarded President's Club.
■ Consulted prospective clients on how Yard's software stack streamlines processes by providing software trainings: Enterprise Resource Planning (ERP) Software, SaaS, Fin-Tech, InsurTech , MarTech, AI , BI, Facilities Management, Accounting, Supply Chain, and EDI solutions.
■ Delivered executive level problem- solution and need-satisfaction presentations on industry related technology to sell, up-sell and cross-sell to eliminate revenue gaps, increase ARR retention, demonstrate value & overcome objections.
September 2017- May 2018
Shorter University MBA Program & Freelancing
Planned Sabbatical
■ Took an intentional pause to focus on MBA: pursued coursework in Managerial Accounting, Bus. Law.& Managerial Finance.
■ Stay at home mom with a small child with ASD and consulted as a part-time for a multi-family FinTech co.
March 2013- February 2017
Enterprise Account Manager
Onsite.com/ RealPage
■ Managed a $6.5M book of business by monitoring attrition, while driving revenue growth for a software and SaaS PropTech start up.
■ Sustained a renewal rate and added on additional contracts to maintained quota YOY.
■ Territory expanded across the U.S.: CA, VA, NC, SC, VA, TX, FL, GA.
■ Developed product implementation plans, prepared clients for API integrations, customized training modules for phasing in product lines, portfolios; while identifying risk factors for on-boarding clients to ensure a positive end- user experience.
EDUCATION
2016
Bachelor's Degree
Shorter University
I graduated from Shorter University with a Bachelor's Degree in Business Management. During my studies, I focused on change management in the workplace. This inspired me to to write a 30 page paper on "Mergers and Acquisitions in Regards To The Human Factor", prior to pursuing my MBA studies.
2007
GA Real Estate License
Licensed Real Estate Agent
License # 319046
Coming 2026
GA Insurance Agent
Insurance License
Currently pursuing GA Insurance Agent license for:
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Property and Casualty
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Life Accident and Sickness
CLIENTS
SKILLS
ERP Software
SaaS
PaaS
PropTech
MarTech
FinTech
Revenue Management
Supply Chain
ConTech
IoT
Energy Management
Payment Solutions & MRO
AI
Predictive & Prescriptive Analytics
Relationship Management
Staff Development
Project Management
EXPERTISE
The Client Advocate
At LexisNexis, I was able to co- created a product with the help a the product development team member by listening to a client of mine, Davis Development. I took a report that I was manually building in excel and asked why could it not be more robust and include credit and criminal data across all verticals (government, insurance, residential ...).
Marketplace Intelligence was beta tested in the Atlanta market and became a net positive product.
The Owner/Manager Side
I build trust value, which is why our clients are repeat clients. My ability to show empathy and understanding is based on my personal pain points and experiences from my time spent on the owner /manager side. This also allows me to be more thorough during the discovery process, as well as targeting "At- Risk Clients".
Always Improving
The most important thing you need to know about me is that I am coachable and willing to learn new things and take on new challenges. I ask a lot of questions. Kevin Karr (EVP, Asset Living) once told me, "ask not because you want to know, but because you want to grow".
